Wednesday, April 16, 2008

Trend Report #1

The conversation of the month is the Green Movement. Some of you may be thinking: "hasn't this been going on for a while? how can it still be a trend?" Well, we are in the thick of it; and if it hasn't happened already, this conversation needs to happen with each of our clients to ensure their brand's relevancy today.

Elements of the report will include:

  • Regional U.S. insights to get you into the mindset of the people actually living where you're marketing
  • demographics/psychographics of those most involved vs. those who are clueless
  • reported trends
  • companies/brands leading green efforts
This report will be presented Brown Bag style within the next month. A presentation afterward will be available via SlideShare.

If there's anything you would particularly like to see or questions you have, please leave comments below.

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