Blog/Lab Purpose

This blog is a virtual extension of the Trend Lab on 10. The purpose of the "trend lab" is not only to capture cultural movements and apply their relevance to our creative work but to make us all smarter in general. Planners are not the only ones who have their pulse on culture; we are all in the business of ideas. The Trend Lab is an integrated space where we all can share information to make our ideas stronger. Think of capturing cultural insights to make a web where the brand strategy and creativity should make connections.

The Lab needs to be a tool, a workspace, an idea engine, and an actionable resource for you to add value on a daily basis. We need to know what's going on culturally with people and brands; what the drivers of change are; and what the context for our next campaign will be. Everything trend-related will help us to identify social connections that define how consumers think about and relate to the world.

The physical room on 10 intends to be as fluid as the trends it seeks to capture, and many conversations need to happen to ensure its functionality. With your help, it can be great for the agency, creativity, planning, and ultimately for our clients.

Trend on!