In the future, everything will be direct response. Ok, maybe not everything, but a lot more of marketing communications will be reaping the same benefits that this age-old tactic has since its inception. Due to new emphasis on results-based advertising and the measurability and accountability of direct marketing, this week’s MYT covers Next-Gen Direct Marketing. The future is now, and its being led by consumers who want relevant, personalized information that they can act on, now. Also, as the Trend Lab likes to do, we collaborated with the CRM team for this MYT and made sure they were thinking what we were thinking – they were! For further questions about this topic, or to discuss direct marketing strategies related to your client's business, contact the friendly folk at Richards Relationship Marketing. And be sure to save a bookmark space for their new website which will contain case studies and plenty of direct marketing resources, coming soon! As always, have a creative week!
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