Cadbury’s One For You, One For Me charity contest currently running in Canada features a website divided into two sides, where everything visitors interact with on one side affects the other side as well. Every week 15-20 new prizes are up for grabs, each paired to a charitable contribution on the other side of the screen that Cadbury will match monetarily. Entering the contest with UPC codes from Cadbury products, users select from a variety of prize/charity contributions, like one that matches online bookstore Indigo.ca giftcards with donations to World Literacy of Canada. Cadbury aims to donate $100,000 before the contest ends on August 17th. Campaign Website
http://www.oneforyouoneforme.ca/indexFlash.html
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