Social networks, expert opinions also influence purchases
"Social Commerce: Conversations Among Consumers," a new report from social media service provider Ripple6 and the e-tailing group, finds that shoppers buying products on the Internet are influenced both by online social networking sites and face-to-face conversations with friends. But when it comes to whose opinions influence the shoppers, strangers have as much if not more impact than friends.
Finish the article on Adweek at:
http://www.adweek.com/aw/content_display/news/client/e3id519a27d3f06495a0fe9dd7a0a67fc1f
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