Wednesday, October 7, 2009

Social Media Boosts Search Ad Clicks

Study: Consumer searchers were 2.5 times more likely to click after exposure to a brand's social marketing

A new study found that consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show significantly higher propensity to search for and then click on those brands' search ads.

Read the article on Adweek at:
http://www.adweek.com/aw/content_display/news/digital/e3if5d42373f4e4dac2d28b645c10d8e438

Posted via email from trgtrendlab's posterous

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