Buffalo Exchange is a secondhand-clothing shop and is "part of a growing chain of stores in a growing industry, and it just may be the cool place to find trendy fashions at a fair price this summer. These are not the musty, downmarket stores of yore. The best ones are as carefully curated as a Soho boutique; put a premium on current styles, not vintage novelties; and turn a healthy profit.
The rise of fast fashion, which uses a speeded-up production cycle to rush designer-inspired clothes to moderately priced retailers like Zara and H&M, has breathed new life into secondhand stores like Buffalo Exchange by boosting their supply of barely worn apparel."
--> Which shows that having the right store atmosphere drastically changes the way the consumer views "used".
Via: Time Magazine
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