MYT 12: Evaluating Value

In MYT 03 we focused on the value of simplicity, but with new campaigns coming out every day with the word VALUE, we thought it needed a bit more discussion.

Did you know that at Dictionary.com, the word has 13 definitions? Merriam-Webster.com has 26! It’s no wonder, marketers and brands alike are having trouble deciphering what it means to consumers in the current economy.

The MYT this week pokes fun at the generic use of the term and hopefully gives you some things to think about when discussing “value” relative to your brand.