MYT 11: Freemiums

Like getting things for free? Free shipping from Zappos anyone? Or maybe a “lite version” of an iPhone app?

Inspired by a SXSW interview with Chris Anderson (of Wired magazine and The Long Tail fame), this week’s newsletter covers Freemiums. Anderson was interviewed by Guy Kawasaki (venture capitalist) on his new book “Free” in which he says the freemium model is the way to come out ahead in today’s economy.

Think being “free” cheapens your brand? “No one thinks less of Google because it’s free.” (I love that line from the interview).

Free feels good, and with these two smart guys talking about it, we thought it was a topic to inspire discussion.