Mistake?

This is a K-Mart in-store display that pairs the release of Bambi II with the tagline for Saw 2.

I'm not sure if Disney meant to do this but it's definitely attention grabbing. 

It's also a spot-on example of the "raw" trend outlined by trendwatching and expected to appear more often in 2009. 

More information on this trend can be found in the trend lab.