Not only has Ford Motors faired the recession the best out of the big three auto makers, but they’ve been winning the buzz war on the social web as well. They have been seizing opportunities to generate buzz and connect with customers on Twitter and other social networks.
While Ford has had several initiatives, by far their most ambitious one has been the Ford Fiesta Movement, a grassroots social media campaign to promote the new Fiesta model by placing Fiestas in the hands of 100 social “agents” and having them promote Ford’s new vehicle through Twitter, blogs, video, and events, all without spending a dollar on traditional media.
http://mashable.com/2009/10/02/fiesta-movement-numbers/
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