Wednesday, September 30, 2009

Crowdsourcing Done Wrong: the Vegemite iSnack Naming Disaster

Exercise in Another Form of 'Mass Marketing' Turns into PR Nightmare

http://adage.com/globalnews/article?article_id=139327

Posted via email from trgtrendlab's posterous

Posted by Trend Lab at 8:34 AM
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)