Social Shopping – retailers and brands are creating another touchpoint with shoppers, facilitating social networking, and building community around the shopping journey.
What are we seeing emerge with this ecommerce trend, in-store and online?
Do we think this is a fad or will we see more sites like Charlotte Russe’s ShopTogether or My.Zappos.com?
What do consumers get out of social shopping? What is the benefit for them?
What can brands do to prepare for social shopping?
What are we seeing emerge with this ecommerce trend, in-store and online?
Do we think this is a fad or will we see more sites like Charlotte Russe’s ShopTogether or My.Zappos.com?
What do consumers get out of social shopping? What is the benefit for them?
What can brands do to prepare for social shopping?
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