MYT 18: Good Ideas

With all the economic negativity this year, consumers could use a little positive marketing. They want to know why they should keep buying when all they're focusing on is saving. So, give them what they want! Successful brands are developing strategies to go the extra step for the customer's benefit. Generosity, accommodation, philanthropy- these are all emerging marketing themes of 2009. After all, the customer comes first, right?