The importance of brand-building applied to Microsoft's new search engine Bing... is it cool, easy, and useful enough in function to overcome Google's reputation? Maybe the fate of Bing's success depends more on the hype it's building up than on actual quality!
Tuesday, June 2, 2009
Bing! ("But It's Not Google"?)
Labels:
Advertising/Branding,
Campaigns,
Technology/Gadgets,
Web 2.0
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1 comment:
maybe Bing isn't necessarily trying to be Google. Charlene Li wrote an interesting post on how Microsoft may be trying to target just areas it can be more successful in with Bing:
http://blog.altimetergroup.com/2009/05/microsoft-bings-focus-on-decisions-is-smart----but-not-a-google-killer.html
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