Last week, the brand planning group met to discuss the question: What is the future of the newspaper?
During the session, we asked questions like: Who read a newspaper today? Who read one on the weekend? Did you read the whole thing or skim it just for the parts you like? If you’re reading a newspaper online, would you say you’re reading a newspaper?
Discussing the future of the newspaper made us wonder: What is the future of news consumption in general? And thus, the topic for this week’s newsletter: Next-Gen News.
Monday, May 11, 2009
MYT 15: Next-Gen News
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