MYT 16: Era of Frugality

Everyday, we hear a new forecast for when the recession will be over or whether or not this is as bad as The Great Depression. As marketers, we just want to know when consumers will be spending again, like they did two years ago, right? This week’s newsletter asks us all to pause for a second to consider whether or not they should. Isn’t it “stuff” that got us into this mess in the first place? As consumers re-evaluate their spending habits and shopping patterns, perhaps it’s a time for brands to reconsider their messaging habits and marketing patterns.

Welcome to the Era of Frugality.