Last week, there were some “firsts” for Earth Day 09 – Disney released a new movie titled “Earth” and has committed itself to releasing one “green-friendly” title a year from now on; and the Obama Administration appointed a Green Job Czar, creating a new position in the Whitehouse, in addition to a new market for the current economy.
So we thought it appropriate to follow up Earth Day with an MYT that focuses on Green Savings and talk about how the benefits of going green are not only environmental but financial as well.
Example:
Consumer Crisis: Worried about wasting water on your lawn throughout the summer? Worried about the price it will cost to water your lawn?
Product/Brand Solution: Enter the Green Savings solution of Lawn Painting – eco-friendly dye, only $500, no water necessaryOk, maybe lawn dying is a little too hippie for some (most) of you, but we thought it was an interesting and good real-life example of Green Savings. Click on the picture for the full MYT.
http://www.inc.com/magazine/20090401/growth-opportunity.html
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