Green is Recession-Proof

Ad Age reports the green marketing trend is surprisingly surviving the recession.  New green products are still being launched and consumers are still buying sustainable lines despite their higher cost.  

"If you go back 10, 20, 30 years, other green movements ultimately have had the air taken out of them by recessions," said Aric Melzel senior brand manager at Kimberly-Clark's Scott paper company. "This one is acting differently than we've seen in the past. In looking at national tracking studies, it does appear that this time the green mind-set is very much being more solidified." 

Also, part of the secret to green products' survival, Tom Vierhile, general manager at Datamonitor's Product Launch Analytics.said, is manufacturers' desire to save on commodity costs. What's also helped is retailers -- particularly Walmart -- furthering the cause by working to keep green products affordable, as well as the entry of private-label and value-brand marketers into the category.