Starbucks straying from "back-to-roots"

Interesting that Howard Schulz has announced that Starbucks will now offer fruit smoothies smack in the middle of an effort to get Starbucks back to it's original coffee-head roots.

While it does seem like a bit of a disconnect to launch a smoothie campaign, their recent release of Pikes Place roast (a more watered down blend) makes this fruity release less odd. Both could have the potential to bring in new customers.