Obama has been painted a savior by Rolling Stone. He has been called "his grace, his majesty" > is he being deified?
Or is he just loved? Creatives have a crush on Obama illustrates how consistent his message (brand) is. "Yes we can" is the most successful result so far. It's been the No. 1 viral video on the net practically since its launch. They once called John Kennedy the first television president, and it might be fair to predict that Obama could turn out to be the first internet president.
More Obama connections in the Trend Lab on 10.
Tuesday, April 8, 2008
A well-defined Brand: Barack Obama
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"Senator Keg" was launched by East African Breweries and sold to African states such as Kenya in November, 2004, the same month Obama won his U.S. Senate seat. That was a coincidence. But now, Kenyans, who are proud of their connection to Obama (his father was native to Kenya), have lovingly dubbed the beer "Obama" beer. Although the beer is a real expense for most Kenyans, "Obama" is so popular the brewer is barely meeting demand. Is Obama "hope" for Africans as well?
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