Ride waves/in-store experience

Sporting goods retailers that cater to divers, bicyclists, and skiers strive to build their customer base into a community.

Adrenalina has gone to the next level by bringing the excitement of its surfing products right into its shopping mall space. Enter the FlowRider: an in-store surfing simulator that creates an artificial wave using highly-pressurized water. Try out a wakeboard and practice your balance using this one-of-a-kind retail service.

Adrenalina is the first retailer to install them, creating a powerful attention-grabbing attraction at its Miami and Orlando stores.

via Springwise