Part of “Web 2.0” was the celebration of dismantling traditional gatekeepers like newspapers and news channels and allowing the free flow of the huge amount of data produced every day. Internet users created blogs, MySpace profiles, videos, and picture albums showing their viewpoint on any given topic, but somewhere along the way, they came to miss their filters. Now, media-overloaded youth are reestablishing gatekeepers for their news content, but this time it’s not the Wall Street Journal, it’s their friends.
A December survey by the Pew Research Center for the People and the Press looked broadly at how media were being consumed this campaign. In the most striking finding, half of respondents over the age of 50 and 39 percent of 30- to 49-year-olds reported watching local television news regularly for campaign news, while only 25 percent of people under 30 said they did.
According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks.
[New York Times]
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