Brew some good

To add to The Green Movement in the Lab:

This campaign from Maxwell House coffee:

Leland offers commentary here:

Cheering "Here's to a world without bitterness," Maxwell Coffee promotes the legendary value of generosity.

And more than simply promising their coffee will help you brew a generous spirit into your day, their marketing is performing it. So far, they are partnering with habitat for humanity and giving away complimentary subway tokens.

It's a great example of a brand recognizing the sign of the times (go green) and instilling policies and a creative campaign to communicate wholesome value to its users. Makes me feel good just reading about it. :)